Personal Financial Management

Introduction A contingency plan is an essential tool in the preparation of a retirement plan and an estate management plan. The goal of this contingency plan is guarantee the maximum possible use of existing and anticipated financial resources by coordinating all of the assets, liabilities, and other sources of income of an individual.Advertising We will write a custom essay sample on Personal Financial Management specifically for you for only $16.05 $11/page Learn More In the process of developing a contingency plan, it is assumed that and individual has the willingness and capability to undertake necessary cash and investment commitments. Furthermore, there is also the need to be uniquely identified in order to come up with appropriate recommendations. This will ensure that the plan is realistic, effective, and efficient. Discussion In the current setting, the level of risk tolerance is moderate. Therefore, the willingness to take on risks is similar t o the capacity to assume risks. Given that existing income requirements for the portfolio are minimal, there has to be a total return methodology on the continuing capital gains rather than the creation of current income. However, existing liquid assets are adequate to offer cash reserves during any emergency (Kapoor, Dlabay, Hughes, 2012). Since the wish is to retire after 32 years of active employment, the key objective is to have a balanced portfolio in order to have sufficient retirement income. In such a case, it is important to manage the financial assets by having a portfolio comprising both taxable accounts as well as two IRAs. The calculations for this plan are based on average annual inflation being at four percent with the social security inclusion being at fifty percent. The bond mutual funds are at 4% with the equities giving a return of between 5-10%. On the other hand, annuities amount to around 5% with social security COLA rates being at 3%. The personal residence a nd property growth rates are at 2%. The inflation of the college expenses stands at 7%. The family assets, cash-value life- insurance, as well as liabilities are defined at present market value (Kapoor, Dlabay, Hughes, 2012). The key strategy is to join an investment club and then to manage a portfolio of nearly eight to ten minor capitalization of stocks. Furthermore, investments will be done on mutual funds that are well managed due to their high-quality complements towards the personal stock holdings. Consequently, investments will be done in the other partner’s IRA but in a fund that focuses on high quality large capitalization companies.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The smaller IRA can be invested in an aggressive expansion small cap fund while the other taxable assets will be invested in the equity income fund, a money market fund, a global fund and finally, to a short-term bond fund. Given the existing uncertainty regarding the market’s outlook, portfolio diversification will assist in dampening volatility while providing the room to ride out any downturns arising from a given market segment. Notably, replacement costs take most of the family’s budget especially replacement of key items. Therefore, the annual income target is aimed at $200,000 and the plan is to increase it at an average annual inflation level of nearly two percent over the life expectancy. Saving current income is the key to attain financial goals while preparing for emergencies (Stovall Maurer, 2011). When it comes to the retirement plan, the social security will provide a distinctive advantage since it covers inflation-adjusted incomes. This will help to keep at bay erosive outcomes arising from inflation. Therefore, it will be essential to restructure the income together with the assets to meet current tax liabilities. Therefore, nearly 50% of the n on-pension assets will be invested in equities while the other 50% will be on fixed-income along with cash. On the other hand, pension payments will be dealt with as fixed-income assets whereby almost 70% will be invested in equities while the remaining 30% will be invested in fixed-income plus cash. Therefore, this investment will act as a source of constant income that will be used to meet the family’s daily expenses. Consequently, it will act as a foundation for growth in case the living expenses increase due to inflation. However, it is essential to consider the idea of overcoming inflation while supporting a desired lifestyle. The firmness of life insurance companies is also a growing concern due to financial troubles in the industry. Savings also offer economic control and as such, the savings will cover between 3-6 months of the living expenses.Advertising We will write a custom essay sample on Personal Financial Management specifically for you for only $16.05 $11/page Learn More Therefore, this entails maintaining a sufficient disability as well as survivor income to sustain present living standards without depleting the capital until retirement. A credit management strategy from a professional will help in avoiding dealing with credit agencies by managing the credit debt. A good debt reduction plan will help in straightening out the inaccurate credit history. For instance, Equifax from Creditnet will help to monitor the credit profiles from every bureau. It will also provide notices if any changes can result in an unmanageable debt profile and protect identity from any fraudulent acts. Furthermore, it will offer simulations on how certain credit acts being undertaken can affect the credit score in addition to providing tips on how to administer the credit score (Kapoor, Dlabay, Hughes, 2012). Under estate planning, providing for the children is a major concern and the course of action should be that all of the pro perty will be passed to the surviving partner and the distribution to the children will be after the partner’s death. The estate plan entails applying gift and estate tax credit due to access to the gift tax credit, referred to as applicable credit tax. This plan involves distributing the applicable credit total, to the children after the death of the first partner. Thus, transferring of the estate balance to the surviving partner will be under unrestricted marital deductions through a trust arrangement. Such a plan will help to minimize the amount of the remaining partner’s estate that in the end trims down the estate tax obligations (Kapoor, Dlabay, Hughes, 2012). The distribution will happen after the first death of a partner and the trust created and will ultimately distribute equal shares of the estate to all the children. If the other partner becomes involved in running the family business then life insurance will facilitate her to execute a buy-sell agreement t hat is funded from the life insurance. Furthermore, in case of death, the proceeds from the insurance will be used to buy the business interest arising from the estate. Accordingly, the children will have full control of the business, as well as the estate including the cash that they can divide among them or their heirs.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, purchasing of the life insurance can be done directly to equalize the estate and not to increase the value of the estate that in the end can attract estate tax liability. In order to avoid the uncalled for tax drain and provide additional money to the estate, every instance of ownership will be removed from the insured. For this reason, the marginal tax bracket should remain at 30% whereby the average tax bracket lingers at 24%. The surviving spouse will most likely continue with the existing pension payments and she should have a possible advisor who can assist in assessing the options. Therefore, assets received upon death like life insurance payments can be invested into intermediate-term fixed-income funds to have the liquidity that can be used in later on investments in various funds. Furthermore, the IRA should be turned into the other spouse IRA and then invested in a similarly aggressive expansion fund such that the asset allotment remains unaffected until a better option arises. Given the fact that death can occur when the beneficiary is a minor or he/she has developed special needs, a guardian will be appointed to take charge of beneficiary’s personal care. Therefore, a residuary clause will ensure that disposal of the estate assets following payments of all debts will be passed on the children (Stovall Maurer, 2011). The competitive line of credit from the bank will offer the capital required to run the rental real estate business. The business will be dealt as a personal net worth and it should have stable plus dependable cash flows including protection from disasters. Investment decisions are based on projections from markets and asset class. An asset allocation approach will offer the prospect for additional control over the amount of return in return for assuming further risks. The asset allocation is also a no-derivative approach that will help to minimize risks in addition to reducing the in general portfolio volatility. Holdi ng various asset classes will help to reduce the risks especially when major markets go down. In such a plan, the key concern is to ensure that the mortgage is completed by 2025, and the vehicle loan by 2014. In addition, poor health, inflation, disability, and possible tax hikes are obstacles that can impede the plan. In order to minimize tax liability and at the same time preserve more of the estate an amount of up to $13,000 will be contributed yearly to the child’s college account, so as not to incur federal gift tax charges (Stovall Maurer, 2011). Estate planning includes minimizing probable taxes, and thus help in assuring preferences concerning health care treatment. A proper estate planning recognizes what will take place in the home, investments, life insurance, the retirement plan, and additional property, especially in the event of a disability. Conclusion The above contingency plan has come up with an estate plan that not only serves the immediate needs but also the future necessities of the beneficiaries. It covers a broad series of legal, tax, as well as financial considerations. The contingency plan takes into consideration the coordination of the plan with those of estate goals. Given that investment in the family business is a crucial asset, the plan has addressed retirement and estate planning matters comprising value of the shares and the estate, the insurance, retirement planning as well as the preservation of the estate. References Kapoor, J. R., Dlabay, L. R., Hughes, R. J. (2012). Personal Finance (10 ed.). Los Angeles: McGraw-Hill Irwin. Stovall, J., Maurer, T. (2011). The Ultimate Financial Plan: Balancing Your Money and Life. New York: Blackwell. This essay on Personal Financial Management was written and submitted by user Aliza N. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Ways to Build Relationships With Colleagues at Your First Job

Ways to Build Relationships With Colleagues at Your First Job Your first job out of college is full of new experiences. It may be the first time you earn a salary, the first time you’re in charge of a project and the first time you’re introduced to office politics. Establishing a good first impression is important, but it’s the weeks and months after that that will determine a lot about how you feel about your job. Cultivating working relationships with colleagues is an important part of your professional life. Exchanging ideas with others in your field can lead to great developments in your career. 75% of employers rate team work and collaboration as â€Å"very important† but 39% of employees believe that their organization doesn’t collaborate enough. The point is that both employers and employees believe that exchanging ideas is essential to doing good work. Improving your relationships with your co-workers is helpful to both you and your organization. So what are the best ways to grow business relationships in the workplace? Here are some tips for recent graduates: Ask Someone Out for Lunch Conversations and experiences outside of the workplace take the relationship out of the office context and create a deeper bond. Maybe you’re working with someone on a project and would like to develop more of a friendship with them. Why not extend an offer for them to have lunch with you? You can use the project as a springboard to talk about other subjects or keep the conversation to business. Ask Someone to Mentor You You’re new in the office and still have a lot to learn. If there’s a colleague whose business style and knowledge you admire, don’t be afraid to ask them if they would mentor you. The worst they can say is no, and the best they can do is show you the ropes of a business you’re just starting out in. Invite Co-Workers to Social Events Throwing a party at your apartment or inviting people out on a Friday night can help you get to know your colleagues better. Conversations are likely to migrate from work to personal life and you’ll be able to find common ground with your co-workers, discover more about where they’re from, what their hobbies are and hopefully develop some friendships. Say Yes to Invitations Likewise, if someone in the office extends an invitation to you, make sure you accept unless you have a prior commitment you absolutely can’t break. If someone invites you to their home, bring a gift such as flowers or a bottle of wine or something that you know they like. Create a Company Sporting Event If you enjoy a particular sport such as Frisbee, soccer, volleyball or any other sport, you may want to invite the rest of the office to participate with you. That way you can combine an activity you already practice with the rest of the office. Hopefully it will be fun and spark some healthy competition. Remember People’s Birthdays You’re likely to add most of your co-workers to your social networks so pay attention when someone’s birthday comes up. A simple â€Å"Happy Birthday† said in person can be a nice gesture. Likewise with other celebrations such as anniversaries and other holidays. It may not sound like much but just going out of your way to extend a greeting to someone on a special day can go a long way. Bring in Some Treats How does that old saying go? The way to a co-worker’s heart is through their stomach? Well, even if that’s not the way it goes, it’s still true. Bringing in some home-made snacks can score you points with your colleagues. Ask Someone to Collaborate on a Project With You If you’re working on something alone but think the project can be served better by combining with another co-worker’s talent, ask them if they would like to come onboard. Of course, get your supervisor’s permission first, but if they say yes, it could be a great way to enhance your professional relationships and get more experience working as a team. Above all, be polite, respectful and friendly and you’ll be making office friends in no time.

Venipuncture Case Study Example | Topics and Well Written Essays - 1000 words

Venipuncture - Case Study Example This case study focuses on venipuncture. A number of aspects emanate from this nurse’s experience. It is a good practice to talk to a patient and offer the assurance regarding the medical procedure. No evidence of this is present in the situation. Additionally, nurses ought to position the patient’s arm in the most favorable position. In venipuncture, this is supposed to be a straight line. Once again, it appears that the nurse skipped this step. A limit exists on the number of attempts that a nurse can perform on a patient. If two attempts have failed, one is meant to consult a senior practitioner for assistance. This nurse tried to do everything on her own. Caregivers need to exercise judgment when selecting the suitable vein for blood collection. It is likely that this professional did not choose the best vein to carry out the draw. She did not wait for the vein to become visible as this hampers success of the procedure. The pressure with which she inserted the needl e could also have caused the problem. This paper declares that nurses must eliminate risks that stem from the environment. They must adhere to preset standards that govern the procedures they are performing. The competency statement also states that infection control must be kept at a minimum. Nurses must use ergonomics into to protect patients and themselves from injury. Safety should be top in their priority list, and this should involve adherence to legislative procedures. The caregiver ought to provide comfort to the patient by adjusting external parameters to meet these needs. This objective must be maintained throughout the therapeutic intervention. In this case, the nurse was meant to administer a procedure in a safe and secure manner, but she fell short. According to the competency statement, the nurse is supposed to adjust medical procedures in response to a patient’s comfort requirements. Clearly, this nurse did not abide by such a principle. Furthermore, she was meant to prioritize the patient’s safety. Making four attempts in venipuncture is dangerous to a patient’s safety. It could cause health complications like tendon, nerve or arterial injury (Adams & Elliot, 2006). The gentleman may have encountered some bruising. It might even lead to excessive bleeding, fainting and even spark of an allergic reaction (Walther-Wenke, 2008). Competency statement 9.5 also states that the nurse must adhere to the principles of ergonomics in order to minimize injury. These standards were compromised in the case. Several ergonomic principles could have been ignored such as the grip of the need, the angle in which the needle was administered as well as the depth to which the nurse inserted the needle (Scales, 2008). The subject in this case study is in need of a development program for venipuncture. Therefore, the

Medical law and ethics discussion questions Essay

Medical law and ethics discussion questions - Essay Example Physician’s duty in the medical field is to conduct diagnosis, offer referral services and update patients on their treatment procedures alongside articulation of the intended results. In the society, they have the role of counseling and advising parents, writing medical articles to enlighten the public and providing professional testimony on behalf of victims of torture seeking asylum. Their role has gradually changed from that of a director to that of the controller and health instructor (Stoddard et al 1). In addition to assessment of diseases and injury, healthcare providers treat the patients accordingly, provide care for them and enlighten them on the preventive measures associated with various ailments. Moreover, they run the facilities that offer the healthcare services (Stoddard et al 1). Managed care may affect one’s career through controls on the professional independence. Physician dissatisfaction is bound to arise if managed care infringes upon the physician’s relationships, practice approaches, decision making or controls for income (Stoddard et al 1). MCOs can only manage to offer the required form of care by ensuring the physicians, or medical professionals are satisfied since dissemination of care is upon them (Stoddard et al 1). They can only achieve this by revising the limits imposed on clinical autonomy, boosting patient confidence on physicians and involving physicians work schedule set up processes. Stoddard, Jeffrey, Lee Hargraves, Marie Reed and Alison Vratil. â€Å"Managed care, Proffessional Autonomy, and Income: Effects on Physician Career Satisfaction.† J Gen Intern Med 16.10(2001): 675-684.

Marketing - Critical Marketing Essay Example | Topics and Well Written Essays - 2000 words

Marketing - Critical Marketing - Essay Example Several monographs and edited volumes on critical marketing have been published†. The first use of the term ‘critical marketing’ in relation to the critical cultural as well as social theories is in the work of Hansen (1981). (Moufahim and Mitussis 2009). Critical marketing in general sense implies that any marketing idea has to be discussed threadbare focusing on its positive attributes as well as its faults, thereby coming up with necessary modifications and corrections. This point was put by forward by Friat and Tadajewski (2009, p.127) who stated that critical marketing involves â€Å"any position that judgmentally evaluates a body of discourse (including marketing) with the intention to find any faults or problems to be challenged and modified or corrected.† However, the key fact that has to be considered when viewing ideas critically is the time-bound factor. That is, what is/was viewed critically could change with time and context. Certain critical pe rspectives about an idea that gets formed during earlier periods of history could change now with contribution by other experts and thinkers. Thus, the crucial point is, critical perspectives will be mostly dynamic with the change of time, situation, contexts, etc. This is particularly relevant to the critical marketing idea of cultural stereotyping. As Hackley (2008, p. 154) with the aid of Tadajewski and Brownlie (2008) point out Marketing is a field of social and cultural studies as well as a set of social practices. That is, while launching marketing campaigns targeting a particular customer base, organizations will focus on that customer base’s various attributes including cultural attributes. The most common cultural attributes will be congregated and viewed stereotypically by the marketing team, to come up with effective and at the same time relevant marketing campaigns. However, at the same time, these stereotypes may not be accurate all the time, and as Hackley (2009 , p.155) states there are micro-level criticisms regarding the â€Å"promotion of stereotypes of race, gender and body type† through advertising campaigns. Cultural stereotype is the term given to a commonly held view about people belonging to a culture by the public, particularly the ‘outsiders’, which can include the other cultures as well as business organizations. Basically, different cultures and other entities will have different stereotypes of their own cultures and importantly about other cultures. For example, â€Å"The Germans think the French are resourceful; the British think they are humorless and short-tempered. The Dutch think the French are not very serious; the Spanish think they are cold and distant. The Americans think they are pleasant and intelligent, yet pretentious.† (de Mooij 2005, p.41). Thus, cultural stereotyping includes certain abstract familiarities as well as key commonalities that could be seen among the individuals belongin g to a particular cultural group. In a way, cultural stereotyping is a standardized and at the same time a kind of simplified view about particular sections of the people, based on commonly visible attributes or assumptions. However, those assumptions could be mainly generalizations in sizable cases, and so could be inaccurate at certain times. Bennett (1990, p.17) defines cultural stereotype as a social or mental grouping among individuals based on common, exaggerated and even inaccurate

Impact of Instagram on Social Networks

Impact of Instagram on Social Networks How Instagram makes us sociable Introduction The world has really transformed in terms of technology. Technology is the only thing that changes at a very fast rate. Every day we wake up to a new innovation of technology and ideas. Technology through internet has managed to bring the world together in terms of communication. Despite the varying time zones in different parts of the world, Internet has paved way for Social networks that are turning be a vital field for advertising and creating awareness among people. The internet is a branch of technology where there is loads of traffic. Internet has now become a necessity and has managed to globalize the universe and make it as a small village where people interact freely despite the location and time of the specific region. It has as well given rise to several social networks that allow people to stay connected and in touch at any time of their convenience. Some of the well-known social networks include Twitter, Instagram and Facebook. These social platforms have allowed busines s people to advertise their companies as well as the products being marketed. This research paper will focus on how Instagram has managed to make people more sociable. The previous notion was that social networks are responsible of making people lonely and create an ambience of loneliness. It will shade more light on how Instagram brings people’s social life into one stage where each and every individual is required to register an account with so as to be given the unique credentials for logging in and interact with other subscribers. Businesses are now turning to social Medias to advertise and promote their sales. This is because of the ever increasing social traffic which is always present regardless of the time or the place of business. Instagram has remarkable improved social exposure and this research paper will conclude on its importance based on purely facts and figures. Thesis The Research topic that this paper is going to investigate in detail is whether Instagram as a Social network has managed to make people more sociable rather than lonely. My stand on the above argument is that I personally believe and completely agree to the fact that Instagram has truly managed to make people more social as compared to before the beginning of social networks. In order to second my stand in opinion, we will use a demonstrative example trying to campaign for an election contestant who is vying for an elective sit. This will put us in a position able to compare the different forms of campaign and establish the one which managed to reach the most number of people. For my research, I will employ Instagram as one of the trending social networks to establish whether it is making people to be more social rather than lonely. Before putting keen emphasize to the example above we can simply ask ourselves as to why businesses are also targeting the social population as a potential field for advertisement. This is just a way of proving that Instagram (one of the social networks) has made people more sociable and has improved communications. Loneliness on the other hand can be defined as being isolated from the other members of the population and still not in a position to keep in touch with them. A lonely person is one who cannot keep in touch and communicate with others at free will. How can Instagram promote loneliness from our definition of the word itself? Instagram has managed to allow people keep in touch hence my support for the Research topic. Literature Review Social network has been essential in changing the internet from a space widely known for broadcast of information or transmission to a place where users are involved in creating and generating their own personal content. This ranges from short films on You Tube to Facebook updates. This is then followed by the process of signposting their networks to the other contents created by other users (Beer, 2008: Thelwell, 2009). For literature purposes, there is a very clear attention on the extent to which social media has become transformative through the way that users keep in touch with one another. Evidences from several sources around that could be found with less difficulty show that campaigning and influencing is the most effectively done activity through people’s already existing social relationships (Alinsky, 1971; Freire, 1970). Despite the fact that all social media platforms play a major role in this, there is a general sense in which social networks have increasingly bec ome powerful. The masses that can be reached within a given short period of time via social networks are overwhelming. One post with no duplicate of exactly the same information can be viewed and followed by thousands if not millions at a blink of a second. Most of the already existing social networks were initially established on the basis of a more tailored proposition rather than merely creating an online space where people with common interest could interact freely. My space, for instance, is a social network which was initially started with the sole purpose of enabling aspiring music artistes to share and publicize their own piece of work with other likeminded people among the society. (Pace, 2006). Facebook started as a mere service for students in a U.S university which gradually broadened their service to other non U.S universities and this is even before making the platform accessible to everybody (Kirkpatrick, 2010). This is how social networks simply start and end up being a populated platform with millions of users all over the world. Social network sites provide new audience for civic engagement and for political participation. This facilitates information sharing and brings together networks through actions such as utilizing email, networking practices and user generated content (Montgomery 2007;Vromen 2007;2008). Research studies in Saudi Arabia have shown that 38% of 17-19 year olds employ Social networks (Instagram) for both political and civic engagement (Smith et al. 2009). Political leaders are using Instagram to post images of peace that advocate for peaceful coexistence. The many followers the politician has in Instagram media platform will be able to see what their leader is promoting and even leave a comment if they wish to. Moreover, the followers can get the images from the Politician’s profile and put it as their own so as to spread the message. This is just a simple example of how Instagram has enabled leaders in Saudi Arabia to campaign within a short period of time. For the young generation who do not think through their participation in either civic or issue-based functions as â€Å"political† in the institution or traditional sense, Social networks are used to connect the individuals who have similar interests about their own projects (Collin, 2010). Young people are coming up with new participatory communities which are by and for their peers. (Harris 2008:489; Boyd 2007:13-14). In addition, services and organizations are increasingly observing social networking practices as the succeeding step towards youth participation in community and government decision making (Collin 2010). Despite the fact that there are still queries as to the extent to which social networks function as virtual public spheres, fostering deliberation and enabling direct participation (Vromen.2008). However, the network for communicating information and numerous point of view â€Å"Public sphere† permits the recognition of creative digital expression through the social networks as civic engagement (Burgess, et. al,2006).There is a vast body of academic work on social networks and technology at large which take into consideration the creative, performativity and participatory dimensions of the current digital practices. The general usage of social media can simply be described as the collective media creation and sharing on a legitimately large scale. This includes social network services as well as other participatory activities like news blogs. The rapid up take of both social media and social network services by the young people indicate a very important shift in young generation’s use if internet mainly for information and entertainment as one way of communication. The young generation is made of â€Å"producers† who actively produce as well as consume media (Bruns 2008). The participatory media ambience enables the young to take part in creative content production. This also empowers them with brand new means of creating as well as sustaining connections among themselves. As a result, Social network platforms have resulted into new discussions on how to conceptualize and advocate for what has come to be termed as cyber citizenship (Bennett, 1998, 2003: Coleman, 2005). Research Methodology As mentioned earlier on in this research paper, I will use a politician social network campaign program via Instagram to establish the power of the social platform in terms of moving masses within a short period of time. I will visit colleges and higher institutions of learning and promote students to register accounts with Instagram. This on the other hand will simplify my work because I expect only few students if any who will not be having accounts with Instagram. I will then advise all the students to follow the Politian’s account so that they can be able to be informed about the Politian updates in his process of campaigning. I will collect my data for analysis by counting the number of likes and dislikes for each and every update the politician makes. The number of likes will give me a rough idea before the actual data analysis whether the social platform is in support with the campaign trend or not. Reading through the comments left behind by the followers will help me to conclude the factual side of support or critic from the public. The advantage of this methodology is that it comes at no extra cost to the students since opening an Instagram account is predominantly free and there is free access to internet services in campuses. I will collect all the data throughout the campaign period and code it statistically and appropriately while observing all the statistical hypotheses. In collaboration with the election contestant, I will pose some questions that call for discussions among the respondents (students on Instagram). This will create a thread of comments and opinions from the online traffic generated. I will then read through each individual comment and take it as the opinion from the respective person. Depending on the number of opinions and comments that I will get, I will decide on picking a representative sample of the entire online Instagram traffic. This sample will be free from biasness and will be selected using a statistical formula called â€Å"Fishers et. al†. I will base on factors such as age, gender and level of education to ensure that I come up with a good representative sample of the entire school Instagram accounts. . (Raatma, L. 2010) I will employ systematic random sampling technique to allocate my sample. This will be because of some factors that I find necessary to be observed. These factors will ensure that the selected sample is a true representation of the population at large and inferences drawn from it will be descriptive and informative about the population. I will ensure accuracy of the data by designing self-explanatory research questions that can be easily answered by the online Instagram users. (Raatma, L. 2010) I will analyze the data using one of the statistical software’s namely S.P.S.S. (Statistical Package for Social Scientists). I will compare the levels of campaign awareness from different Medias of communication with the sample data I will get. These other Medias of communications can be via bill boards advertising, television news and radio. To get information on previous voting exercises, I will go through secondary data and reports that are available in file. I will analyze the data through diagrams such as pie charts, bar graphs and line graphs. References Andrews, L. B. (2012). I know who you are and I saw what you did: social networks and the death of privacy. New York: Free Press. Barnes, J. A. (1972). Social networks. Reading, Mass.: [Addison-Wesley Pub. Co.]. Barnett, G. A. (2011). Encyclopedia of social networks. Thousand Oaks, Calif.: Sage. Buskens, V. W. (2002). Social networks and trust. Boston: Kluwer Academic Publishers. Gottlieb, B. H. (1981). Social networks and social support. Beverly Hills, Calif.: Sage Publications. Kilduff, M., Tsai, W. (2003). Social networks and organizations. London: SAGE. Lin, N. (2001). Social capital a theory of social structure and action. Cambridge: Cambridge University Press. Maguire, L. (1983). Understanding social networks. Beverly Hills: Sage Publications. Raatma, L. (2010). Social networks. Ann Arbor, Mich.: Cherry Lake Pub..

Comparing William Shakespeares Sonnet 18 and Sonnet 130 :: Compare Contrast Comparison

Sonnet 18 and Sonnet 130, by William Shakespeare, are two of the most well known Shakespeare sonnets. Both are similar in theme, however, the two poems are very much contradictory in style, purpose, and the muse to who Shakespeare is writing. Both Sonnets have different styles. Sonnet 18 is a much more traditional poem, showing the reader a picture of his muse in the most divine way. Shakespeare uses a complex metaphor of comparing his subject to the summer, but at the same time making it easy to understand. The poet goes as traditional as possible; his friend surpasses the beauty of summer, as summer will fade and turn to winter. Sonnet 130 is just as easy to understand as the former. The use of straightforward comparisons that go from line to line, instead of one metaphor elaborated through the entire poem, makes this sonnet quite different in style. Sonnet 130, in contradiction to Sonnet 18, purposefully branches off from the traditional romantic love poem for he does not describe the subject as a true beauty but as his true love.   Ã‚  Ã‚  Ã‚  Ã‚  The two poems do seem to have a similar theme; both are focused around describing the poet’s muse. However, Sonnet 18 is not about love at all—Shakespeare makes no reference to love in the poem; he is merely describing how beautiful this individual is. Sonnet 130, on the other hand, is a true love poem, making direct mention to it in the couplet: â€Å"And yet, by heaven, I think my love as rare / As any she belied with false compare.† Surprisingly enough, Sonnet 18 shows more the love Shakespeare has for himself and his writing ability. In the last three lines: â€Å"When in eternal lines to time thou growest: / So long as men can breathe or eyes can see, / So long lives this and this gives life to thee.† he is basically saying that in his eternal verse his muse will forever live. And although the couplet is sweet, a different approach to its meaning would be: â€Å"As long as people can read, they will read my poetry!† Sonnets were created to show-off a poet’s skill and not their love—in Sonnet 18 it is most apparent.   Ã‚  Ã‚  Ã‚  Ã‚  The sonnets are similar in that the subject who which Shakespeare is writing is very dear to him. The most over looked difference, however, is who the subject actually is.

Direct Marketing with Red Bull Essay

Introduction How should Red Bull market its brand in the future? I think, although Red Bull has been extremely successful in the past, times have changed and the company and products should change with it, otherwise we probably lose market share to the tremendous increased number of competitors in no time.At the height of early mornings and late nights, Red Bull energy drink became the fuel of choice for people from all walks of life. So how is Red Bull marketing its brand to meet the changing needs and budgets of its customers? How will the privately owned Austrian company expand its product line beyond the silver-bullet beverage that â€Å"gives you wings†? My conclusion is that we should focus on direct marketing and use this to bring in a more diverse population of users. History In 1982, Dietrich Mateschitz became aware of products called â€Å"tonic drinks†, which is very popular in Asia. While in Asia he got the idea of marketing those functional drinks outside Asia. In 1984, Mateschitz founded the company Red Bull GmbH. After tuning the drink up, Dietrich Mateschitz, introduced his â€Å"tonic drinks† to the Austrian market in 1987. â€Å"Red Bull got off the ground in no time flat, giving people wings right from the start.† In 1992, Red Bull touched down in its first foreign market, in Hungary. Today, Red Bull is energizing over 100 countries around the globe. More than a billion cans of Red Bull are consumed each year. Responsibility for the unparalleled success of the world’s No. 1 energy drink is shared by the company’s employees. It wasn’t until ten years later; Red Bull charged into the United States, launching a new category of non-soda energy drinks aimed at burned out high school kids, college students, and overworked individuals. Namely, the brand power that this product has created is truly amazing. Many people in the industry may hate Red Bull, but without Red Bull there wouldn’t even be a market for the other 150+ products currently crowding the shelves. Direct Marketing Using Prints Among the many ways of connecting with consumers, direct marketing is unique and personal. While the challenges of the emerging marketplace are disruptive for the energy drink market, direct marketing could be what keeps Red Bull on top. Why? Because the need to reach consumers in a direct and measurable way is growing stronger as a result of new technologies, new consumer expectations, new competitive pressures and new demands for demonstrable marketing return on investment. Since its inception, Red Bull has shunned print advertising in its marketing strategy. Red Bull has also chosen to eliminate billboards, banner ads, taxicab holograms, blimps, and Super Bowl spots as a form of advertising. This could be very beneficial to the company. With advertising in local papers or with large events such as Super Bowl could bring in detailed numbers. Super Bowl advertising has proved to be very beneficial, with more viewers than any TV program. However, Red Bull chooses to use advertising that cost little or nothing. It is found that those affected with direct marketing are more likely to spread the word of mouth about the product. Web-marketing Campaigns and Coupons Red Bull has not also created one web-marketing campaign, nor has it nipped or expanded its product line. This could be another area to expand. Promoting the drink with web-marketing campaigns could add to the many satisfied consumers. To successfully market your Web site you need to run an on-going campaign, just as you would for a product or service. Red Bull’s website is highly technological. The site uses Windows Media player and is extremely advanced in areas, however the website, http://www.redbullusa.com/start.html, does not include an in-depth analysis on ingredients contained in the drink, nor does it expand on any of the history or events which it features. If consumers wanted to learn what was contained in the drink and how they benefit from the product, the information should not only be available, but in abundance. The website is very pleasing to the eye, however lacks the correct information needed by consumers and the correct marketing strategy to properly get the website in  the eyes of consumers. Another addition using the Internet could be banner ads. This would bring consumers to the site. Promote a free sample to not only bring consumers to the site but to also satisfy the consumer by introducing them to the product. Many just do not want to waste their money to try something new. By sending a sample, consumers can get a feel for the Red Bull. Red Bull should also promote with coupons, paper or web-based. With an 8 oz. can of Red Bull pulling $ 2.07, the company should use this to lure new and previous drinkers to the product. Student Representatives Red Bull does take advantage of some forms of direct marketing. However, Red Bull prides itself on the forms of advertising with little cost, or no cost. For example, Red Bull sets its grassroots ethic into motion with a simple, yet masterful marketing force: student brand managers. In Europe, collegiate buzz junkies have been successfully addicting friends and classmates for years thanks to a foolproof branding plan; Red Bull provides the student representatives with free cases of its energy drink and then encourages the kids to throw a party. Red Bull could also use this technique with older individuals in high stress occupations. This will not only spread the word quickly and cheaply, but to more individuals of different ages. This would allow Red Bull to expand its target through direct marketing. But with the current scare of mixing Red Bull with alcohol this could come to a halt very shortly. According to the website: http://news.bbc.co.uk/1/hi/health/1435409.stm, â€Å"The SNFA advised people to stop mixing Red Bull with alcohol and to stop drinking it after working out at the gym, until an investigation into the drink had been carried out. The warning might have come from Sweden, but it sent ripples around the world.† When there is a scare, many people avoid the product all together. This could mean bad business for Red Bull unless there is an appropriate back up plan ready. Red Bull should focus on more ways to effectively promote their products without the use of teenagers and alcohol. Conclusion With the little advertising Red Bull uses, an extra push in one of these areas could prove very beneficial for the company. Red Bull’s focus on low cost advertising may be what will put the company under. The company must first focus on the consumers and how they should be reached then use the most cost effective forms, instead of putting the cost before the consumer. With technology increasing, forms of direct marketing are becoming highly popular with not only businesses but also consumers. A spokesman for Red Bull said, â€Å"We were the original and there are a lot of people who are trying to copy us, but nobody has successfully achieved that. We still have the market share lead at 86%.† But if Red Bull can not pick up the pace with others in this highly competitive market it could be the end for this company who has been known for its marketing strategy. By adding print advertising, making minor changes to the detail contained within the site, couponing, and includ ing a web-marketing campaign, Red Bull could stay on top for yet another 17 years! Resources 1. Red Bull Energy Drink Review http://www.bevnet.com/reviews/redbull/ [Accessed 24 May 2004] Provides reviews on several drinks, including Red Bull. Reviews include taste, look and user votes. 2. Red Bull GmbH Company Profile http://biz.yahoo.com ic/101/101316.html / [Accessed 24 May 2004] Contains contact information, financial highlights, key people, industry information and top competitors for the Red Bull Company. The site does not charge compared to others. 3. Red Bull Homepage http://www.redbullusa.com/start.html [Accessed 25 May 2004] Red Bull homepage has a brief company history, contains information regarding the ingredients of the product and has information regarding sports and culture. 4. Dark Dog Energy Drink Homepage http://www.darkdog.com/ [Accessed 25 May 2004] This site contains latest news and information regarding products, the company, distributors, and partners of the company Dark Dog, one of Red Bulls competitors. 5. Red Bull in suspected link to Death http://news.bbc.co.uk/1/hi/health/1435409.stm [Accessed 27 May 2004] This site contains information regarding the Swedish National Food Administration issuing a public warning and investigating Red Bull in the deaths of three.

The Unique Film-making of Tim Burton

Tim Burton uses diegetic sounds, lighting, and high angles to express his creative cinematic style. He uses these various techniques to show how he differs from other directors styles. His choice of using these techniques relates back to his childhood, Burton was a reclusive child and very different while growing up. In the movies Edward Scissorhands and The Corpse Bride, he applies these various techniques. In the movie Edward Scissorhands, Burton uses diegetic sounds to foreshadow upcoming events in the movie.He uses the snip of the scissors when Peg, the Avon lady, was in the what seemed deserted mansion to foreshadow what/who Edward was relating to the scissors. Also in Edward Scissorhands, he used the diegetic chopping of the lettuce to accompany a flashback of Edwards past. This helped us understand more about Edward and how he became to be. In The Corpse Bride, Burton uses the diegetic sounds of Victor’s vows to also foreshadow the upcoming events with the corpse bride. Later on in that scene he used the cracking sound of the hand of Emily to show that she was now â€Å"alive†.The â€Å"I do† of Emily was included to show that Victor was now â€Å"married† to Emily. Tim Burton used a series of various types of lighting in the movies Edward Scissorhands, and The Corpse Bride. In Edward Scissorhands, he used a lot of high key lighting in the town, which had very bright pastel colors. He also used high key in the jail during the conversation between Edward and Peg. He used this so we, as the audience, could focus on the scene playing out. In Corpse Bride,

NFPA 704 Chemical Storage Color Codes

NFPA 704 Chemical Storage Color Codes This is a table of chemical storage code colors, as devised by J. T. Baker. These are the standard color codes in the chemical industry. Except for the stripe code, chemicals assigned a color code generally may be stored safely with other chemicals with the same code. However, there are many exceptions, so it is important to be familiar with the safety requirements for every chemical in your inventory. J. T. Baker Chemical Storage Color Code Table Color Storage Notes White Corrosive. May be harmful to eyes, mucous membranes and skin. Store separate from combustible and flammable chemicals. Yellow Reactive/Oxidizer. May react violently with water, air or other chemicals. Store separate from combustible and flammable reagents. Red Flammable. Store separately only with other flammable chemicals. Blue Toxic. Chemical is hazardous to health if ingested, inhaled or absorbed through the skin. Store separately in a secure area. Green Reagent presents no more than a moderate hazard in any category. General chemical storage. Gray Used by Fisher instead of green. Reagent presents no more than a moderate hazard in any category. General chemical storage. Orange Obsolete color code, replaced by green. Reagent presents no more than a moderate hazard in any category. General chemical storage. Stripes Incompatible with other reagents of the same color code. Store separately. Numeric Classification System In addition to the color codes, a number may be given to indicate the level of hazard for flammability, health, reactivity, and special hazards. The scale runs from 0 (no hazard) to 4 (severe hazard). Special White Codes The white area may contain symbols to indicate special hazards: OX - This indicates an oxidizer that allows chemical to burn in the absence of air. SA - This indicates a simply asphyxiant gas. The code is limited to nitrogen, xenon, helium, argon, neon, and krypton. W with Two Horizontal Bars Through It s of chemicals that carry this warning include sulfuric acid, cesium metal, and sodium metal.

Police Fitness Essay Example | Topics and Well Written Essays - 1000 words

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Strategies for Responsible Downsizing Essay Example | Topics and Well Written Essays - 750 words

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